Pearl Smile Didsbury: Website Design & Lead Growth Case Study
Pearl Smile Didsbury are a reputable group in Manchester. However, their online appearance was not up to standard. Their site had suffered an unfortunate hacking attack through a malicious php injection and it was damaging their rankings.
The Challenge
Nilesh, the owner of Pearl Smile, had his 5 practices all under one domain. No sub directories for different practices, no individual paths for each practice and all practices addresses and contact details were all in the footer of the website. This instantly confuses Google, and they don’t know which practice to rank for each relevant search term. Therefore, it was either deciding to not rank them at all, or rank them for irrelevant search terms that took them to the wrong page. Not good for the user, not good for the practice.
Our Approach
1. Advising Nilesh
Nilesh is an advanced and experienced clinician, he is not a dental marketing or SEO wizard. He was also ill-advised in the past from previous agencies and therefore, rightly so – wouldn’t take our word for it that he needed to re-structure his entire website.
2. Mapped Out
Together on a call, over 2 hours, we mapped out how the new sites structure would work, why it’s beneficial, and how the new sites experience for patients would work.
The Results
15+ Top 5 positions in two weeks
Whilst early days SEO results are not concrete, and not always predictable – their rankings have jumped significantly.
This is a great sign that with the right user experience, design, website setup and structure for Google’s algorithms, this site will be flying where it should be in no time.
Then we can expand the Dental SEO to the wider region of Manchester.